HONOURS YEAR UNIVERSITY PROJECT
It is increasingly challenging to avoid plastic and waste in the modern world, due to its daily presence in our lives. Binbuds is a multi-media brand campaign that aims to encourage our future leaders and thinkers to talk trash!
Using a positive and satirical approach, Binbuds harnesses the power of various media to raise awareness and promote responsible recycling practices. Fostering a sustainable community of eco-conscious students.
I set out to design this campaign for University students, to educate by creating a strong and identifiable brand that could form a trusted relationship with my audience. Binbud’s digital campaign aims to be the bridge for students to discover new ways to think about their waste. They are the future leaders, thinkers and professionals who will determine the direction of industries and services for generations to come.
Check it out on Exposure
