HONOURS YEAR UNIVERSITY PROJECT
It is increasingly challenging to avoid plastic and waste in the modern
world, due to its daily presence in our lives. Binbuds is a multi-media
brand campaign that aims to encourage our future leaders and thinkers
to talk trash!
world, due to its daily presence in our lives. Binbuds is a multi-media
brand campaign that aims to encourage our future leaders and thinkers
to talk trash!
Using a positive and satirical approach, Binbuds harnesses the power of
various media to raise awareness and promote responsible recycling
practices. Fostering a sustainable community of eco-conscious students.
various media to raise awareness and promote responsible recycling
practices. Fostering a sustainable community of eco-conscious students.
I set out to design this campaign for University students, to educate by
creating a strong and identifiable brand that could form a trusted relationship
with my audience. Binbud’s digital campaign aims to be the bridge for
students to discover new ways to think about their waste. They are the future
leaders, thinkers and professionals who will determine the direction of industries and
services for generations to come.
creating a strong and identifiable brand that could form a trusted relationship
with my audience. Binbud’s digital campaign aims to be the bridge for
students to discover new ways to think about their waste. They are the future
leaders, thinkers and professionals who will determine the direction of industries and
services for generations to come.
Check it out on Exposure
