UNIVERSITY PROJECT
Age is one of the first things we notice about other people. However, age is often used to categorise and divide people in ways that lead to harm, disadvantage and injustice and erode solidarity across generations.
The Goldie Bucket campaign is centered around the idea of ticking things of your personal bucket list, and the message is about creating inspiration for older people in their retirement years. The campaign is made up of posters, installations and a website, each are different important touch points that are steps in the campaign, leading to the overall goal of improving the mental and physical well-being of the older generation.
Using design strategy and experience, my partner and I created a multi-touchpoint solution that encourages interaction and engagement throughout a wide audience. using environmental installations, posters and online resources, this project aims to create empathy within our younger audience and inspire the older generation.
